Walking Tour of Orlando
The Walking Tour of Orlando is a website that offers visitors a virtual tour around the heart of tourist-friendly Downtown Orlando, Florida. Visitors can find out which stores are near them and can also prepare their walking route on the site. The website was created to provide tourists with an easy way to find attractions and stores while exploring downtown. Walking Tour of Orlando has received numerous accolades since its inception in 2013, including the first Website Award given by the National Tourism Awards Program.
Unique Features of Walking Tour of Orlando
Walking Tour of Orlando provides users with a simple interface that allows them to select attractions and stores according to their interests. Users can also create walking routes and view a map on the website. The site details local attractions and shops, such as prices and customer reviews.
The Walking Tour of Orlando is primarily aimed at tourists planning to visit Downtown Orlando, Florida. In addition, the site is also helpful for residents who live in the area. The website is accompanied by several social media pages, including a Facebook page with more than 2,800 fans at the time this article was written. The Walking Tour of Orlando website is also advertised around Downtown Orlando. The company achieved its first award in 2015, placing 2nd in the Best Tourist Attraction Category at the National Tourism Awards Program.
Target Market Segment Strategy
The Walking Tour of Orlando is intended for the broad market of people who want to visit a tourist-friendly area such as Downtown Orlando. The website does not focus on providing information to a specific segment of tourists but targets tourists planning to visit the site. This website has deep links with other websites, directories, and print media that are targeted toward tourists and business people who live in Central Florida.