Mikey Likes It Ice Cream East Village in New York, NY

Stepping through the doors of Mikey Likes It Ice Cream in New York City’s East Village neighborhood is like entering a magical realm of sweet indulgence. Known as the world's first ever pop culture-inspired premium ice cream brand, this one-of-a-kind shop embraces the eclectic spirit of the East Village, mirroring it through artful flavors, playful names, and a warmhearted, inviting atmosphere. Established in 2013, Mikey Likes It Ice Cream has surged in popularity not just for locals but also visitors seeking a unique twist on a classic treat.

Established by Mikey Cole, a native New Yorker, the shop was born out of a desire to bring joy and nostalgia to the neighborhood he loved. After a life-changing event and a twist of fate, Mikey found an old ice cream recipe of his aunt’s and began experimenting. The brand quickly became a success story, epitomizing the flavor of New York's East Village, both literally and figuratively. Unlike typical ice cream parlors, Mikey Likes It Ice Cream draws influences from pop culture, music, movies, and fashion to create diverse and unique flavors, making it the world's first of its kind.

Visitors will be delightfully overwhelmed with creative flavors such as “Southern Hospitality” which blends pecan pie ice cream with pecan pralines, or the “Ice Ice Mikey” with triple vanilla ice cream. True to their pop-culture roots, they even offer a “Brady Bunch” ice cream, a classic mix of banana pudding ice cream mixed with Vienna fingering cookies. Moreover, the ice cream shop is frequently expanding its menu with limited-edition flavors and seasonal specials making every visit a new experience. Guests can also sample before committing, ensuring they pick the perfect creamy treat to enjoy.

But it’s not just the ice cream that will enchant you. The shop itself is a homage to New York's vibrant East Village. The decor gives nod to retro comic book styles, radiating vibrancy and nostalgia. The welcoming staff and the causal, beyond-cool ambiance of the shop complements the innovative flavors, ensuring your culinary experience is complete. A large mural on one side of the shop, vibrant interior colors, and the hip-hop tracks playing in the background create a fun, nostalgic ambiance that takes you on a journey back in time.

The essence of Mikey Likes It Ice Cream goes beyond the delicious scoops served. It perfectly encapsulates the heart and soul of East Village, embodying everything noteworthy about the neighborhood's art, dynamic culture, and unique sense of whimsy. Whether you're an ice cream enthusiast or a culture-lover looking to see a quirky side of New York City, Mikey Likes It Ice Cream is an absolute must-visit. A scoop from Mikey’s is not just ice cream—it’s a gourmet, pop-culture celebration.