Every January 1st, Comerica Bank hosts a colorful New Years' Day right in the middle of downtown Dallas, Texas. For one afternoon, home-made fantastic floats, local civic figures, the Kilgore Rangerettes, two university marching bands, and over 15 of the best high school marching bands in the country, will take over downtown Dallas.
This event is a delightful entertainment suitable for the entire family. Indeed, it was conceived as part of a project to revitalize downtown Dallas--to make downtown Dallas a place that families would want to visit on their days off, rather than just a place where the parents would trek to every weekday for work. The Comerica Parade is the most celebrated component of a larger downtown Dallas New Years' celebration. After the parade, festivities that are expected to draw hundreds of visitors will begin at the DFW Metroplex. The New Years' Parade and celebration is also a way to welcome the sports fans (numbering in the thousands) who are expected to flock to Dallas for the annual AT&T Cotton Bowl Classic.
The Comerica Parade begins at the corner of Ross and Harwood Aves. in downtown Dallas. The whole procession will continue down Ross Ave, then turn right on Lamar Street, then--after about four big blocks--will bear right on Houston Street. The parade will end at the American Airlines Center, where floats will be cheered and judged.
Due to the level of community enthusiasm, the Comerica New Years' Day Parade feels like it's been around forever. However, in reality, this particular annual tradition only began in 2005--filling a void that the residents of Dallas have deeply felt since 1992, when the original Cotton Bowl Parade was discontinued.