Dale Earnhardt, Inc. near Charlotte, NC

Formed by Dale and Teresa Earnhardt in 1980, Dale Earnhardt, Inc. is a magnet for racing fans, who can trace Earnhardt's racing career through the display of Winston Cup trophies, photographs, memorabilia, cars, and a presentation showing his final laps in the 1998 Daytona 500. The showroom also houses exhibits for DEI drivers Steve Park, Ron Harnaday, and Dale Earnhardt Jr., as well as photos of the Dale Earnhardt Foundation programs like Feed the Children, the Legends Leadership Award, and wildlife preservation initiatives. Though DEI does not offer tours of the race shops, the showroom and retail store are always open to visitors.